Insight. Inspiration. Perspiration.

Extremely well done…creative, action-oriented, funny…memorable.

A must-watch execution.  Bravo Zulu to Duval Guillaume in Belgium.

I think it’s a little early to declare PPC dead.  

But we’re clearly at a tipping point where those who employ it poorly will continue to pour good money after bad.  And those that execute it properly will see results that deliver on the promise of the channel.

As with any other component of an integrated channel plan, I’m a fan of smart, focused, results-oriented strategies.  And regardless of the transactional attributes associated with it, PPC is no different.

Email is a fine tactic to supplement - or lead - other marketing initiatives.  It’s cost efficiencies are obvious, but the mechanics necessary to execute it properly are lost on many of our colleagues.

This short read provides a few key data points that marketers should take to heart.  Not the least of which is the effectiveness when properly employed.

At last!  A reason to take the Pinterest leap…seems like a perfect repository for the exploding universe of infographics.

wsisimplyroi:

Information on search engine marketing, sem, search engine optimization, seo, mobile marketing, social media, internet marketing, web design, web analytics, and products I love like google + #sem

A handy infographic from our friends at IMPACT describing the inbound marketing flow, and specifically how to increase lead flow from your corporate website. I recommend every marketer read it, print it and hang it in his office. You’ll be armed and dangerous when talking to your agencies.

Despite the hefty price tag, I’m extremely optimistic by what the Four Season’s CMO, Susan Helstab, has done with the brand’s website(s).

The layout alone is elegant, aspirational and evocative of the luxury brand she represents…but the true beauty results from the seamless integration of Social Media channels to capture referrals, testimonials and engagement.  

Nice work all around.